From two teams to twenty: Armstrong Creek’s rapid rise
A club that didn’t exist a decade ago is now one of the fastest growing clubs in the region.
By Ben Andonoudis
Every wee...
Lucy brings extensive experience across elite sport, commercial partnerships and media, with a highly regarded career spanning more than two decades in the AFL and broader sports and entertainment industries.
As Founder and Director of boutique talent management agency The Lighthaus, Lucy has worked with some of Australia’s most recognisable sporting and media identities, securing and managing long-term commercial partnerships with leading national brands.
Lucy is recognised as the first woman in Australia to be accredited as an AFL player agent, highlighting her leadership and influence within the football industry. She also brings strong experience in stakeholder engagement, negotiation and media strategy through previous senior roles in player management and major sporting events.