AFL Barwon appoints Sarah Naylor as Head of Football

AFL Barwon is pleased to announce the appointment of Sarah Naylor as our new Head of Football.

Sarah joins the organisation with extensive experience across both industry and community sport. She has most recently worked as a Business Planning Analyst with Carbon Revolution and holds a Bachelor of Commerce/Sports Management from Curtin University.

Sarah brings significant football leadership experience to the role. She previously served as Chairperson and General Manager of Football at the Geelong West Giants for five years, contributing to substantial growth across both club operations and on-field programs. Earlier this year, Sarah joined the AFL Barwon Commission, providing her with deep insight into the region’s football structure, participation landscape, and strategic priorities. She will formally resign from the Commission to take up the new position.

The appointment follows an extensive recruitment process that attracted a high calibre of candidates.

“I am incredibly honoured to take on the role of Head of Football at AFL Barwon,” Sarah said. “Community football plays such a vital role in the fabric of our region, and I am passionate about ensuring that all levels of the game continue to thrive. Having worked in club and Commission settings, I’ve seen firsthand the opportunities and potential within our leagues, and I am excited to contribute to the continued growth and success of football across the Barwon region.”

AFL Barwon Chair Michelle Gerdtz welcomed the appointment and highlighted the strengths Sarah brings to the organisation.

“Sarah’s appointment is an outstanding result for AFL Barwon and the football community,” Gerdtz said. “Her experience across industry and community sport, coupled with her leadership at club and Commission level, made her a standout candidate. Sarah’s strategic capability, knowledge of the game, and passion for supporting clubs will be invaluable as we continue to build a strong future for football in our region.”

Gerdtz also acknowledged Sarah’s service to the AFL Barwon Commission.

“We thank Sarah for her contribution to the Commission and are delighted that she will continue her involvement with the organisation in this new capacity. Her insight and experience ensure a seamless transition into the Head of Football role.”

Sarah will work closely with AFL Barwon staff, clubs, leagues, and stakeholders to support football development, competition management, participation pathways, and strategic growth across the region.

Sarah will officially commence in the role on Monday, 15 December.