Skip to main content

Loco & AFL Barwon extend partnership through to 2026

20 October 2023

We are delighted to announce that AFL Barwon and Loco Sportswear have penned a long-term commitment, agreeing to a partnership extension through to 2026.

The partnership between AFL Barwon and Loco Sportswear will move into its 5th year in 2024 after commencing a formal commitment in 2019.

Loco Sportwear will continue as the exclusive preferred apparel supplier for the AFL Barwon region with ranges of custom on-field and off-field options for both Football and Netball.

All on-field official’s uniforms and requirements are available via the AFL Barwon store on the Loco Sportswear website providing ease of purchase for the clubs and stakeholders.

"AFL Barwon Regional General Manager, Edward Wilson, expressed his satisfaction with the partnership, stating, “AFL Barwon is proud to continue our collaborative and resourced partnership with Loco Sportswear for another three years. The standard of customer service, the attention to detail, and the options for our Clubs were key factors to a renewed partnership.”

He also extended his gratitude to Gary March, saying, “We thank Gary March for his continued support of AFL Barwon and all affiliated Clubs, and we look forward to working towards greater outcomes for our Clubs in the years ahead.”

Loco Sportswear's Gary March expressed his enthusiasm for the partnership extension with AFL Barwon, saying, "Loco Sportswear is delighted to extend our partnership with AFL Barwon for another 3 years. Over the past 4 seasons, we have built a strong platform to support the uniform needs of both football and netball clubs in the AFL Barwon region."

He further emphasized their contributions by stating, "In addition to supplying on-field playing uniforms, the past 2 years have seen us host more than 12 clubs' online stores and the AFL Barwon officials' uniforms."

Finally, March expressed his gratitude and anticipation for the future, noting, "I'd like to thank Edward Wilson and Sean Atkinson for their continued support of Loco Sportswear, and we look forward to building on the strong relationships we have developed throughout the region over the past 4 years."

The AFL Barwon Store on the Loco Sportswear website can be found at the following link https://shop.locosportswear.com.au/collections/afl-barwon