AFL Barwon Staff

AFL Barwon Staff

Meet the staff at AFL Barwon

Will McGregor

Regional General Manager

Will started his employment career as a Strength & Conditioning Assistant  with the Hawthorn FC in 2009 to 2010. Will then moved Football Operations Assistant with the VCFL in 2011 to then become the Community Football Operations Coordinator with AFL Victoria in 2013 until 2016.

Will is an AFCA Coaches Association Executive Member,  Level 2 Australian Rules Football Coach and holds a Player Development Manager Executive Certificate (AFLPA). He is currently completing the AFL Emerging Leaders Course and Post Graduate Certificate in Business Management at Swinburne University to compliment his completed Bachelor of Applied Science in Human Movement  at the University of Ballarat.

Will’s playing history involved representing Geelong FL, Ballarat FL, Mininera FL in Senior Interleague and represented both the VCFL State team in 2010, and AFL Victoria Country No. 2 team in 2015.

Georgia Hillman

Commercial Partnership Manager

Georgia started her career with the Melbourne Football Club as Merchandise Manager, before moving into the Commercial Partnerships Team. Georgia was responsible for managing a number of partners including New Balance, The Sporting Globe and Chisholm Institute. Georgia participated in both the AFLW and Diversity and Inclusion Working Groups during her time at Melbourne.  After 5 years she moved into the Commercial Team at AFL Victoria where she was part of the AFL Victoria Leadership Group and worked with a number of our current partners including TAC, Victorian Responsible Gambling, CUB and Victor Sports while also managing partners such as WorkSafe, Toyota, Swisse, McDonald’s and Hard Yakka/ Totally Workwear . Being at Melbourne FC for the inception on AFLW brought to life her passion for Female Football which lead her to play for the Barwon Heads Seagals.

Michael Limb

Head of Operations

Mick was a primary school teacher for 20 years, mainly in Phys Ed and in his latter teaching years as a School Principal. During those years he also drove interstate and Central Australia coach tours.

He then started a business providing recent issue magazines for various companies across Australia for use in their waiting rooms.

Mick commenced at Football Geelong in 2003 as Junior Football Manager, and the following year he also became Senior Football Operations Manager.

He played 2 years at St Kilda FC in U19s and Reserve Grade, then 2 years with Sandringham and the next 2 years at Frankston in the VFA. Having moved around through teaching, he then played 2 years at Apollo Bay, 2 years at Mornington, 3 years at Frankston YCW and 2 years as Captain Coach at Branxholme Wallacedale. He also played District Cricket with Fitzroy and Prahran. At Queenscliff FNC, he coached Under 18s for 7 years and Reserves for 1 year as well as serving 3 years as club President.

Sean Atkinson

Football Manager

Sean started at AFL Barwon in December 2013 after completing a Sports Management Degree at La Trobe University. Sean worked at Cotton On Group for 8 years followed by stints with Paul Connors Sports Management and the AFL Coaches Association.


Sean has coached Under 16 & Under 18 football for 7 years at South Barwon FNC winning two Division 1 Under 16 premierships in 2009 & 2013. He also coached the Geelong Junior Football Interleague side for 4 years and was nominated for the Youth Coach of the Year in 2013.


Sean is currently completing a Masters in Business (Sports Management) at La Trobe University.

Nathan Ervin

Football Coordinator

Nathan comes to AFL Barwon after working at the Melbourne Cricket Club (MCC) for the past seven years in a Club Sport role. In this role he was responsible for managing the 13 Sporting Sections that represent the MCC as well as arranging functions and events for the clubs reciprocal.  Nathan has completed a Bachelor of Human Movement and Bachelor of Management at Federation University and has local knowledge of the region after playing and coaching juniors at Ocean Grove.

Sarah Allen

Netball & Events Manager

Sarah joined the AFL Barwon team in 2012 as a university student on placement through Victorian University. Sarah is a member of the St Joseph’s Football Netball Club where she coaches, umpires and plays. Sarah has coached the Geelong Flyers from 2010 to 2013 and was assistant coach for the GFNL 17 and under representative team in 2014.

Sarah played junior representative for the BFNL from Under 13’s through 17’s, has played for the Geelong Flyers and also the Barwon Region.

Emily Wolfenden-Carey

Netball Coordinator

Emily is currently completing a Bachelor of Commerce/Bachelor of Business (Sports Management) at Deakin University (online).  Emily has previously held administration roles with Scott’s Chartered Accountants and Cotton On.  Emily, up until now has sat on the Leopold Committee in Netball roles and has also coached Junior Netball at the club for the past five years.  Emily has been involved in Tuesday and Friday night netball so will understand these programs well.  Emily also understands our representative Netball programs and has experienced with the MyNetball program.

Jock Hillgrove

Director of Umpiring

Jason “Jock” Hillgrove has been involved in umpiring for 30 years.

A life member of Geelong Umpires and having umpired nearly 250 games has made a greater impact in the coaching and development of umpires in recent times.

Jock has served as a Geelong Umpires Board of Director, Umpire Coach and umpire. Having worked for 5 years with AFL NSW/ACT – Canberra as Umpire Development Manager serving the areas of the ACT, South and Far South Coast of NSW gaining experience at all levels of the game.

Now returning home and having been in the role of AFL Barwon Regional Director of Umpiring since February 2015, completing his AFL Umpire High Performance and Coaching Certificate (2016) brings experience, passion and enthusiasm to the  AFL Barwon Region.

David Harris

Umpiring Development Coordinator

Josh Conway

Marketing & Communications Manager

Deb Thewlis

Accounts Administrator

Deb joined Football Geelong/AFL Barwon in 2008.

Deb has been heavily involved with sport for over 35 years.  Playing tennis for most of her life she became more involved with junior support following her two boys around both cricket and football seasons

Her involvement at club level includes:

Secretary at Gheringhap Tennis Club

Secretary of Tennis Geelong

Junior Coordinator at Bannockburn Football Club,

Senior club secretary for six years

Junior Coordinator at Bannockburn Cricket Club

Current Club Secretary (which she has been for the past 8 years)

Lily Graham

Football Development Manager
We would like to proudly thank our

Official AFL Barwon Partners