Love The Game Round

This weekend, all leagues across the AFL Barwon region are supporting the ‘Love the Game’ initiative, to ensure players and supporters to love the game and forget the odds this weekend, to combat the normalisation of betting in sport.

In a joint partnership with AFL Victoria and the Victorian Responsible Gambling Foundation, the ‘Love the Game’ round is focused on helping reduce the exposure of our fans, officials and players to sports betting promotion.

The dedicated round will also assist participating community and state leagues to educate clubs on creating safe and healthy environments for members to understand the risks involved with the increased normalisation of gambling in the community.

AFL Victoria CEO Steven Reaper said the ‘Love the Game’ Round will help remind football supporters what really matters.

“AFL Victoria understands the importance of reducing harm from gambling and will encourage clubs to focus on the love of the game, not the odds, not just during the dedicated round but every round of the season,” Reaper said.

“It’s time to get back to loving the game for what it is and take the focus off betting.”

Twenty Victorian leagues across the state are joining in the campaign, hosting a number of activities within their communities to counter the growing culture of gambling in sport.

Craig Swift, Acting CEO of the Victorian Responsible Gambling Foundation, said they were working closely with over 270 clubs in Victoria at both the elite and local level to raise awareness about how gambling advertising is changing the way young people experience sport.

“We are delighted to be working with AFL Victoria to highlight the Love the Game Round to all football fans.

“Between the internet and smartphone technology, you now have the means to gamble in your pocket anytime, day or night and sport is where most of the promotion is occurring.”

So remember this weekend, enjoy the feats of the Davenport’s, the McMahon’s, the Kennedy Hunt’s and the Macleod’s, and enjoy our great game for what it is, and not the odds.

To find out more jump onto the Love the Game website


We would like to proudly thank our

Official AFL Barwon Partners