AFL Barwon Staff

AFL Barwon Staff

Meet the staff at AFL Barwon

Will McGregor

Regional General Manager

Will started his employment career as a Strength & Conditioning Assistant  with the Hawthorn FC in 2009 to 2010. Will then moved Football Operations Assistant with the VCFL in 2011 to then become the Community Football Operations Coordinator with AFL Victoria in 2013 until 2016.

Will is an AFCA Coaches Association Executive Member,  Level 2 Australian Rules Football Coach and holds a Player Development Manager Executive Certificate (AFLPA). He is currently completing the AFL Emerging Leaders Course and Post Graduate Certificate in Business Management at Swinburne University to compliment his completed Bachelor of Applied Science in Human Movement  at the University of Ballarat.

Will’s playing history involved representing Geelong FL, Ballarat FL, Mininera FL in Senior Interleague and represented both the VCFL State team in 2010, and AFL Victoria Country No. 2 team in 2015.

Michael Limb

Football Operations Manager

Mick was a primary school teacher for 20 years, mainly in Phys Ed and in his latter teaching years as a School Principal. During those years he also drove interstate and Central Australia coach tours.

He then started a business providing recent issue magazines for various companies across Australia for use in their waiting rooms.

Mick commenced at Football Geelong in 2003 as Junior Football Manager, and the following year he also became Senior Football Operations Manager.

He played 2 years at St Kilda FC in U19s and Reserve Grade, then 2 years with Sandringham and the next 2 years at Frankston in the VFA. Having moved around through teaching, he then played 2 years at Apollo Bay, 2 years at Mornington, 3 years at Frankston YCW and 2 years as Captain Coach at Branxholme Wallacedale. He also played District Cricket with Fitzroy and Prahran. At Queenscliff FNC, he coached Under 18s for 7 years and Reserves for 1 year as well as serving 3 years as club President.

Sean Atkinson

Netball Operations Manager

Sean started at AFL Barwon in December 2013 after completing a Sports Management Degree at La Trobe University. Sean worked at Cotton On Group for 8 years followed by stints with Paul Connors Sports Management and the AFL Coaches Association.


Sean has coached Under 16 & Under 18 football for 7 years at South Barwon FNC winning two Division 1 Under 16 premierships in 2009 & 2013. He also coached the Geelong Junior Football Interleague side for 4 years and was nominated for the Youth Coach of the Year in 2013.


Sean is currently completing a Masters in Business (Sports Management) at La Trobe University.

Daniel O'Keefe

Commercial Partners Manager

Daniel is well known to the region have played and coached at both local and TAC level.  What is possibly not as well known is that Dan’s professional working career is also highly successful.  Dan has sound client relationships and a real strength is his people management.  Over the last eight years, Dan has achieved fantastic commercial outcomes for NewsCorp and the Geelong Advertiser, managing hundreds of relationships.  Dan has also been employed by Red Bull and a key part of that employment was Project Management of the Australian Grand Prix.

Nathan Ervin

Football Operations Coordinator

Nathan comes to AFL Barwon after working at the MCC for the past four years in a club support officer role. In this role he was responsible for managing the 11 teams under the MCC banner as well as arranging events and maintain the MCC database.  Nathan has completed a Bachelor of Human Movement at Federation University and has local knowledge of the region after playing and coaching juniors at Ocean Grove.

Emily Wolfenden-Carey

Netball Operations Coordinator

Emily is currently completing a Bachelor of Commerce/Bachelor of Business (Sports Management) at Deakin University (online).  Emily has previously held administration roles with Scott’s Chartered Accountants and Cotton On.  Emily, up until now has sat on the Leopold Committee in Netball roles and has also coached Junior Netball at the club for the past five years.  Emily has been involved in Tuesday and Friday night netball so will understand these programs well.  Emily also understands our representative Netball programs and has experienced with the MyNetball program.

Jock Hillgrove

Director of Umpiring

Jason “Jock” Hillgrove has been involved in umpiring for 30 years.

A life member of Geelong Umpires and having umpired nearly 250 games has made a greater impact in the coaching and development of umpires in recent times.

Jock has served as a Geelong Umpires Board of Director, Umpire Coach and umpire. Having worked for 5 years with AFL NSW/ACT – Canberra as Umpire Development Manager serving the areas of the ACT, South and Far South Coast of NSW gaining experience at all levels of the game.

Now returning home and having been in the role of AFL Barwon Regional Director of Umpiring since February 2015, completing his AFL Umpire High Performance and Coaching Certificate (2016) brings experience, passion and enthusiasm to the  AFL Barwon Region.

Deb Thewlis

Accounts Administrator

Deb joined Football Geelong/AFL Barwon in 2008.

Deb has been heavily involved with sport for over 35 years.  Playing tennis for most of her life she became more involved with junior support following her two boys around both cricket and football seasons

Her involvement at club level includes:

Secretary at Gheringhap Tennis Club

Secretary of Tennis Geelong

Junior Coordinator at Bannockburn Football Club,

Senior club secretary for six years

Junior Coordinator at Bannockburn Cricket Club

Current Club Secretary (which she has been for the past 8 years)

Luke Maher

Football Development Manager

Originally from Bungaree

Played football for North Ballarat in the VFL

Commenced with Lara in 1999 and was part of the 2002 GFL Premiership side.

Played at Drysdale from 2004 to 2010. Premierships in 2009 and 2010

Started with Football & Netball Geelong in April of 2009

AFL Victoria Football Development Manager from July 2013

Jess Smith

Football Development Manager

Sarah Scott

Football Development Manager

Sarah joined the AFL Barwon team in 2012 as a university student on placement through Victorian University. Sarah is a member of the St Joseph’s Football Netball Club where she coaches, umpires and plays. Sarah has coached the Geelong Flyers from 2010 to 2013 and was assistant coach for the GFNL 17 and under representative team in 2014.

Sarah played junior representative for the BFNL from Under 13’s through 17’s, has played for the Geelong Flyers and also the Barwon Region.

We would like to proudly thank our

Official AFL Barwon Partners